HKBWS WY

Ivory Pop Up - Bilingual Revised.jpg (276.53 KB)

10/12/2015 09:56

Rewrite Their Future
There is a widespread misconception that elephant tusks fall out and grow back like human babies milk teeth because the Chinese character for ivory literally means elephant teeth.

But the truth is poachers have to kill the elephant to extract their much coveted tusks. The ivory trade drove the massacre of more than 30,000 African elephants every year.

WWF-Hong Kong recently launched the Rewrite Their Future campaign to debunk the myth and call an end to the brutality since Hong Kong is the worlds largest ivory retail market.

Change the fate of elephants by clicking https://rewritetheirfuture.wwf.org.hk/ and:

1.     Sign the petition to urge the Hong Kong government to ban ivory trade.

2.     Re-design the Chinese character for ivory to dispel misconceptions forever.

改寫象未來
「象牙」在字面上解作象的「牙」,令不少人以為牠們的「牙」會像人類的乳齒自然脫落。

事實上,偷獵者要先把大象殺死才可取牙。人類對象牙的需求就引致每年有超過30,000隻大象被殺。

香港是全球最大的象牙零售市場。世界自然基金會香港分會希望以「改寫象未來」活動,改變現狀,保護大象。

齊來改寫非洲大象瀕臨絕種的命運,請即點撃 https://rewritetheirfuture.wwf.org.hk/ch/

1.     聯署促請政府禁止象牙貿易。

2.     為象「牙」造一個新字,從此釐清謬誤。