HKBWS WY

香港觀鳥會未來發展集思會

彈指間，香港觀鳥會成立已有半個世紀，由一個興趣小組變化為保育團體，由主要以外籍人士為骨幹發展成以普羅香港市民為對象，由219種雀鳥增加到今天約470多種；到底本會的未來將會如何發展？應該如何發展？鳥會的工作重點又應該是甚麼？我們誠意邀請　閣下出席集思會，為本會的未來發展擬定方向。

日期：2007年7月21日(星期六)
時間：下午2:15
地點：九龍塘香港城市大學康樂樓九樓城峰閣西餐廳
查詢：2377 4387　　
報名：請把個人資料 (姓名、聯絡電話、電郵地址及會員號碼)以電郵、傳真或郵寄方式遞交本會辦公室。(電郵：hkbws @hk bws.org.hk 傳真：2314 3687 地址：九龍漆咸道87-105號百利商業中心1612室)

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Strategic Development Workshop for HKBWS

When we look back, the past 50 years suddenly seem a short while for the Society.  From a small interest group to a conservation NGO, from a community of expatriates to a majority of local residents, from a list of 219 to 470+ species – where shall we go from here?  How should be develop?  What should be our main focus?  Please come to the Society’s Strategic Development Workshop to give your views and help establish plans for the future.

Date: Saturday, 21 July 2007
Time: 2:15 p.m.
Venue: City Top, 9/F., Amenities Building, City University of Hong Kong, Kowloon Tong
Inquiry: 2377 4387
Registration: Please send your name, contact phone no., email address and membership no. to HKBWS Office (email: hkbws @hk bws.org.hk  Fax: 2314 3687  Postal Address: Room 1612 Beverley Commercial Centre, 87-105 Chatham Road South, Tsim Sha Tsui, Kowloon, Hong Kong)

按此下載回條  Download Reply Slip

HKBWS WY

Dear Members,
We will post the results and relevant information of the meeting in this website later on.
HKBWS Office

各位會員:
有關會議的結果及資料會於整理後上載於網頁.
香港觀鳥會辦公室

HKBWS WY

香 港 觀 鳥 會  發展工作坊  撮要
2007年7月21日

未有出席的會員可以繼續在網頁發表你的意見

SWOT分析意見摘錄：


強項

專業：
•        成立歷史長, 擁有50年雀鳥數據
•        多鳥類專家
•        塱原計劃成功
•        活動多

人員方面：
•        會員多, 層面廣泛
•        義工多(尤其是紅耳鵯), 熱心和高水準
•        職員強
•        人力充裕
•        多知識人才
•        有創意的主席

性質：
•        獨立運作
•        與政府關係良好
•        得到國際鳥盟的信任和尊重
•        最有效率的保育團體
•        進入中國幫助發展, 與內地鳥會關係良好
•        觀鳥活動受公眾歡迎
•        公眾形象好

其他：
•        健康的財政狀況

弱項

內部：
•        會員間缺乏溝通
•        會員鬆散
•        各研究小組各自為政, 缺乏協調及交流

工作表現：
•        工作進度慢/反應慢 (e.g. bird report)
•        缺乏實際保育經驗
•        研究缺乏系統性
•        研究有時欠缺專業, 報告欠詳細

人力及資源：
•        積極義工少
•        幹事太忙
•        會員不夠團結
•        領導能力不足
•        辦公室人手不足, 太忙, 靠義工搞活動難做長期項目
•        辦公室面積小
•        設施不足 (圖書館及展品)

推廣：
•        公眾宣傳不足
•        需平民化些

其他
•        沒有籌募經費
•        資金不穏定
•        中國大陸鳥類資料不足
•        已定形, 限制其他發展
•        缺乏未來發展方向/不清晰

機會

生活潮流：
•        觀鳥成潮流, 公眾對觀鳥興趣增加

工作：
•        多舉辦校園活動, 吸引年青一代
•        加強中國項目, 跟內地鳥會及非政府組合作
•        增加中港觀鳥活動
•        蒲台觀鳥站
•        基於塱原的成功, 可嘗試其他地方的管理
•        通過攝影和網頁來吸引公眾
•        出版年報及定期刊物

人員方面：
•        請專業人士進行指導, 例如市場策劃員和法律顧問
•        多了年輕退休人士, 可嘗試吸引他們當義工
•        會員多, 能協助收集紀錄

公眾形象：
•        鳥會見報率高, 有宣傳作用

客觀環境：
•        政府及私人機構對自然保育工作投入更多資源

威脅

政府：
•        某些官員對生態保育有誤解

競爭者：
•        與其他綠色團體競爭 (她們也舉辦觀鳥活動)
•        觀野生動物比單單觀鳥有吸引力
•        政府增加出版動植物書籍

發展與生態環境：
•        城市發展, 尤其是在新界和大嶼山地區, 影響雀鳥棲息地, 觀鳥地方減少
•        雀鳥生命等於觀鳥會生命

公眾參與：
•        禽流感令人怕鳥
•        香港人生活忙碌
•        攝影活動對雀鳥的影響

內部運作：
•        香港鳥類報告脫期
•        職員前景不明, 難挽留人才
•        會員多, 組織越來越複雜

結論及建議:
綜合與會會員的意見，大家認為本會的長久歷史、專業態度以及良好的公眾形象為未來打好了一個穏建的發展根基。
為了保持這些優越條件，觀鳥會應盡快增強人手，舉辦適當的活動, 積極發展。
以下是會員在工作坊的討論環節中表達的意見:

鳥類調查:
        應培訓更多會員以協助進行鳥類調查
        成立委員會促進及監督研究項目的質素

吸引年青一代:
        與香港童軍總會合作進行宣傳
        在中學舉辦聯校學會推廣野生生物保育

保育鳥類方面:
        幹事會應成立小組關注近期保育燕鷗事件的發展

香港觀鳥會應該:
        不斷提升現時的生態管理工作，因為這是擴濶觀鳥會工作範圍的好機會;
        與內地鳥會鳥友多交流
        盡快並定期發表香港鳥類名錄及報告

未有出席的會員可以繼續在網頁發表你的意見

HKBWS WY

香港觀鳥會
未來發展方向與目標
張浩煇
香港觀鳥會主席

1. 繼續增收會員
•        鳥會目前約有1, 000 會員，預計未來每年增加 7 個百分點，10 年後會有 2,000 會員
•        維持目前寬鬆的入會政策
•        為目前及未來的骨幹會員提供培訓  
•        成立顧問委員會，邀請學術界人士擔任
•        利用集體議價能力為會員增加福利

※有會員提出本會需要對一些不利保育雀鳥的行為酌情處理
※如何吸引更多積極投入的會員參與義務工作？

2.  繼續成為研究及保育香港鳥類的權威
•        提供高效能收集觀鳥數據的系統，倒如網上紀錄系統
•        僱用專責編輯出版「「香港鳥類報告」
•        每年定期公佈香港鳥類名錄
•        進行大型的鳥類普查，如香港鳥類繁殖普查、冬季鳥類普查、香港鳥類指數調查等等

※如何確保「香港鳥類報告」能準時出版？
※成立一個「鳥類調查及研究委員會」推動各項鳥類普查工作
  
3. 積極參加生境管理
•        塱原的生境管理計劃已進行了一年半，還有半年的期限，我們希望計劃能夠延續下去
•        希望把生境管理工作擴展到其他地區
•        增加及提高生境管理的知識及能力，以應付未來在香港及內地的相關工作  

※有會員認為並非本會工作重點

4. 加強中學生野生動物教育
•        本會現時並沒有在中學積極推廣有關野生生物保育的教育工作，我們希望申請經費，成立一個以中學生為骨幹的中學生聯校野生生物保育學會（暫定）

※有會員認為應該集中在觀鳥的教育工作　

5. 增強本會辦公室的支援能力
•        目前鳥會有四名全職職員(其中一名駐內地專管雲南一項目)
•        未來數年預計會增加至 6 至 8 名，需要更大的辦事處
•        加強職員的穩定性，減底流失率，例如設增薪點制度及提供晉升機會
•        為員工提供相關培訓

※有會員提出應加強辦公室的管理能力，例如增設類似總監的職位

6.  積極參與及推動中國大陸的鳥類研究及保育工作
•        參與中國鳥類學會編定「中國鳥類名錄」的工作，協助出版中國鳥類報告
•        積極參與「中國觀鳥組織聯盟」，推動中國大陸各地成立觀鳥組織
•        支持及協助在內地進行的鳥類普查及記錄工作，例如沿海水鳥普查計劃
•        在內地推動野生動物觀察及教育

※內地的經濟發展對推廣觀鳥事業有利
※內地的觀鳥組織現時正慢慢前進，本會應該加強有關工作以增強我們的示範作用

7.  加強與國際鳥盟的合作
•        預計國際鳥盟快將解決台灣會籍的問題，本會需要決定是否加強與國際鳥盟合作，成為國際鳥盟的正式伙伴
•        本會可以在亞洲區更活躍，承擔更重要的工作，與東亞區的鳥類組織建立更密切的合作關係

※假如能夠成為國際鳥盟的正式會員（現時只是附屬會員Affiliated Member），我們甚至有機會參與國際鳥盟亞洲分部的高層工作
※假如能夠透過調查研究搜集更多有中國的鳥類數據，本會能夠在亞洲區扮演更重要的角色　　

8.        籌款

※有會員提出本會可以舉辦籌款活動以增加收入，如觀鳥比賽，以舉辦更多教育活動


歡迎會員繼續提出意見
英文版將於稍後上載
English version will be uploaded soon

HKBWS WY

Summary of 2007 HKBWS Strategy Development Workshop

Strength       
       
Professionalism：
•        Long history with 50-year bird data
•        Many bird experts
•        The success of the Long Valley Project
•        Many activities

Manpower：
•        Many members come from different backgrounds
•        Lots of volunteers (esp. from the Crested Bulbul Club); active, committed and in high quality
•        Competent staff
•        Enough manpower
•        Members with knowledge
•        A creative Chairman

Nature：
•        Independence
•        Good relationship with the Government
•        Get the trust and respect from BirdLife International
•        The most cost-effective green group in Hong Kong
•        Help in the development of bird watching societies in China and have a good relationship with them
•        Bird watching activities are popular
•        Good public image

Others：
•        Enough money, a healthy financial balance

Weakness

Internal problems：
•        Lack of communication within members
•        Weak communication between members and the Society
•        Loose membership
•        Research teams work on their own , lack coordination and communication between them

Performance：
•        Slow progress/ react slowly (e.g. bird report)
•        Lack of hand-on conservation experience
•        Researches not systematic enough
•        Sometimes researches are not professional or the reports lack details

Manpower & resources：
•        Lack of active volunteers
•        Executive Committee members are too busy
•        Members are not united enough
•        Lack of leadership
•        Not enough manpower in the office. Staffs are too busy.

Volunteers can’t support long-term projects
•        Office is too small
•        Lack of facilities (Library and exhibition)

Promotion：
•        Not enough public promotion
•        Need to be generalize

Others
•        No fund-raising
•        Unstable income
•        Not enough information about birds in China
•        Fixed scope limits the development of other aspects
•        No future development direction/ unclear


Opportunities

Trend：
•        Bird-watching becomes a trend so more people become interested

Work：
•        Hold more activities at school to attract the young people
•        Strengthen the China Programme; can try to cooperate with bird watching societies or NGOs in China
•        Increase more bird watching activities in China
•        Po Toi observatory
•        Based on the success of the Long Valley project, HKBWS can try to manage other sites (e.g. Luk Keng)
•        Attract the public via photography and the website
•        Publish bird reports and regular publications

Manpower：
•        Invite professionals to provide advices, e.g. marketing agents or counselors
•        Can try to attract those young retired people to become volunteers
•        The large group of members can help in collecting bird data

Public image：
•        The high appearance frequency in the newspaper can help to promote HKBWS

External factors：
•        The Government and some private companies would like to allocate more resources in environmental conservation

Threats

Government：
•        Some officers misunderstand the meaning of ecological conservation

Competitors：
•        Compete with other green groups (they also hold bird watching activities)
•        Watching wildlife is more attractive than watching birds
•        The Government publish more books to talk about wildlife

Development and environment protection：
•        Urban development, esp. in N.T. and Lantau Island, affects habitats of birds and decreased the number of places for bird watching
•        Life of birds = Life of HKBWS

Participation of the public：
•        Bird flu makes people scare birds
•        Hong Kong people have busy lives
•        Photo-taking activities adversely affect birds

Internal operation：
•        The publication of Hong Kong bird reports lacks punctuality
•        Staff’s future is unclear, they may not stay in HKBWS for

Long-term
•        With more members, organization becomes more difficult

Conclusion and suggestion
HKBWS’s long history, professionalism and good public image allow her to have a concrete future development. In order to keep these strengths, HKBWS should increase manpower and hold suitable activities for further development. Comments from participants were as follows:

About human disturbance to birds:
The Executive Committee should set up a special group to follow up the tern case.

About bird surveys:
HKBWS should train more members for helping in bird surveys;
A supervising group should be set up to supervise the quality of research projects.

About attracting young people:
HKBWS can promote bird watching in the Scout Association;
HKBWS can help to organize joint-school wildlife club in secondary schools.

HKBWS should:
1.        continue the good work in ecological management as it is a good chance for HKBWS to change the role in Hong Kong;
2.        have more communication with birders in China;
3.        publish Hong Kong bird reports as soon as possible and should keep it punctual. Otherwise other organizations (including the Government) would take this job.

HKBWS WY

Hong Kong Bird Watching Society
Future direction and objectives

Cheung Ho Fai
Chairman of HKBWS

1. Continue building up HKBWS membership
•        At present we have about 1000 members.  At 7% increase annually, we can expect to have 2000 members in 10 years time
•        We should continue to have a broad membership bases
•        Training workshops for present and future executive committee members
•        It may be useful to have an advisory board consisting of academics
•        Increase welfare to our members, by exercising group bargaining power

•        Some said that we need to address the behaviour that is unfavourable to bird’s survival
•        How to attract more active members in our volunteer work?

2.  Continue being the authority on HK birds
•        Improve bird record system, e.g. web-based
•        Update the Hong Kong bird list annually
•        General systematic surveys such as the HK Breeding Bird Survey, HK Winter Atlas and HK Bird Index

•        How to guarantee the publication of the “Hong Kong Bird Report” on time? How to tackle the Bird Report from 2003-05 which are failed to come out on time seriously?
•        Set up a “Survey and Research Committee” to push up the research work.   

3. Actively involve in habitat management
•        We have been working on the Long Valley project for 1.5 years
•        We like to expand our work also to other area
•        We need to build up our knowledge on habitat management, for future use in HK and China  

•        Some members feel that this is not the key business for HKBWS  

4. Strenthen wildlife education in secondary schools
•        At present we have not invested much on secondary school wildlife education. I would like to see a wildlife society jointly organized by HK secondary schools.  

•        Some members think it is better for HKBWS to focus on bird watching alone in school education.

5. Increase support from staff members
•        At present we have 4 full-time staff members
•        We need a bigger office and foresee that staff number will rise to 6-8 in the next few years
•        We need a policy to retain our staff permanently, by having a long salary ladder and chance of promotion
•        We need suitable training for our staff from time to time

•        Strengthen the capacity of the HKBWS office, such as set up the post of a director or CEO.

6. Actively involved in the promotion of bird watching, bird survey and conservation work in Mainland China
•        Work with the China Ornithological Society to publish the China bird list annually.  Help publish the China Bird Report
•        Participate in the Federation of China Bird Watching Societies to help to build bird watching societies in China
•        Promote wildlife watching and education in China
•        Support and assist the organizing of bird survey, such as the coastal waterbird survey in Mainland China

•        This is a good time for promoting bird watching in Mainland China since economical condition continue to be good
•        There are signs that bird watching organizations in China will be up to standard for a long time, HKBWS need to step up efforts to carry out some aspects of bird watching promotion  

7. Cooperate more with Birdlife International, establish Hong Kong as one of the leading centers in Asia
•        As the Taiwan issue may be solved soon, Hong Kong should decide to become a partner of Birdlife International
•        Hong Kong can take a more active role in Asia

•        It is possible that HKBWS can play an important role in Asia division of BirdLife International if we become the Partner of BirdLife International (right now we are the Affiliated Member)
•        If HKBWS can collect more bird information of China through surveys and research, we can take up a much more important position in Asia region.

8.        Fundraising
•        This point is raised during the meeting.  Some feel that it is worthwhile and not difficult.